Case Studies

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Annuity Line
Annuity Line?s direct to consumer model hinged upon the regular supply of annuity leads from online aggregators. Lead costs, volumes and delivery points fluctuated from one month to another making it very difficult for them to exercise financial control of their business. Gravitate Digital was commissioned to help Annuity Line build an online lead generation model to overcome these problems. KPI?s were agreed; target cost per lead, cost per acquisition, offline conversion rates, lead volumes and preferred delivery points.
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Retirement Line
The government announced radical changes to pensions in the 2014 Budget. As a result, Retirement Line?s enquiries halved overnight. Gravitate Digital was challenged to recover lead volumes to pre Budget levels, reduce high lead and customer acquisition costs and improve lead quality. Retirement Line had previously entrusted their digital account management to two of the UK?s leading digital agencies without success.
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