Gravitate
To create great ad content, we must first understand how and why consumers act in the way they do. Marketing experts have long relied upon their knowledge of human behaviour and emotion to drive decision-making, and while it may be more challenging to grab attention and evoke strong feelings in 170 characters of text than…
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Facebook, Twitter and Pinterest, among other leading social media sites, have seen massive gains in search visibility over the last 12 months thanks to their dynamic, differentiated content. Following the introduction of Google?s Core Algorithm Update in early 2016 to help pinpoint user intent, sites containing archaic posts and dated articles experienced significant drops in…
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With 2016 now firmly behind us, we take a look at the top digital marketing trends for the year ahead. Whether you’re closely linked to the digital world or simply curious to find out how such advancements may affect your day to day life throughout the next 12 months, here are 10 trends we believe…
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The beginning of a new year is an unrivalled milestone in our calendar, resulting in dramatic shifts in outlook and behaviour for a large chunk of the population. Thoughts of self-improvement, healthy lifestyle alterations and goal-directed aspirational activities migrate to the forefront of our minds, following a more relaxed mindset over the festive season. From…
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Each time you sit down at your laptop or take out your tablet with the intention of making a purchase online, no matter how focused you may be – your search journey is unlikely to be straightforward. Between your first moment of intent and your final purchase, you will navigate through a number of touchpoints…
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In the last year alone, search interest in Virtual Reality has increased four fold. As global attention builds, so too does consumer expectation of this new immersive technology. Thanks to Google’s affordable Cardboard device, everyone with a smartphone can now access a simple version of the virtual world, but this is only the beginning. Already…
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High quality content is considered a rarity in this digital age. Instead, emphasis is placed on design, visuals and interactive media – we forget content itself is the single most important marketing tool influencing audience engagement and conversion rates. Content creation for the online market is far removed from other forms of writing. Internet users…
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An excellent opportunity has arisen for a dedicated and enthusiastic Junior .Net Web Developer to join a rapidly expanding team of market leading digital experts.
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Our festive shopping habits are changing. In 2014, for the first time in history, online sales held on Black Friday and Cyber Monday drove more profit than those of Boxing Day and the January sales. Christmas promotions are starting earlier than ever before, with up to 50% of online retailers implementing campaigns from August, and…
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Google have started to focus primarily on mobile content to determine search rankings. Despite the majority of searches now being conducted via mobile platforms, until now Google have continued to analyse desktop content to evaluate page ranking. This will now begin to change, leaving those without mobile-friendly websites at a distinct disadvantage. ? ?To make…
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